iYA created a full-scale production design and brand activation for an exclusive audience of 1,500 VIP guests, including Usain Bolt, Marcel Desailly and Rio Ferdinand. Working on-site in Moscow, the team delivered first-class design and production, adapting in real time to additional mapping and content requests. The historic opera venue was completely reimagined, bathed in the colors of the finalists, with interactive branded games and VIP photo experiences — setting the stage for an unforgettable finale to the world’s biggest sporting event.